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STAFF
MSI GENERAL 5 CORE VALUES
These core values represent the culture of this company. It is expected that each employee holds these values.
- CHARACTER
- CONSCIENTIOUSNESS
- INITIATIVE
- TEAMWORK
- CLIENT FOCUS
MEET OUR LEADERSHIP TEAM

Dirk J. Debbink
Chairman
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Dirk has over 25 years experience in the design/build field and joined MSI General in 1983. He maintains overall responsibility for MSI General and its related affiliates.
EDUCATION
Bachelor of Science, 1977, US Naval Academy.
Masters in Business Administration, 1990, University of Chicago.
PROFESSIONAL CERTIFICATION
Registered Professional Engineer
Licensed Real Estate Broker
AFFILIATIONS
U.S. Navy – Deputy Commander of Naval Reserve Forces
TEC (The Executive Committee)
Board Member, Oconomowoc Area Foundation
Chairman, First Bank Financial Centre Board of Directors
National Society of Professional Engineers (NSPE)
Wisconsin Society of Professional Engineers (WSPE) |

Craig Coursin, AIA
President
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Craig has over 27 years experience in the architecture and construction industry, including a large number of design/build and industrial projects. Craig joined MSI General in 2007 and is responsible for the overall management and operations of MSI General.
EDUCATION
Bachelor of Science - Architecture 1981, University of Wisconsin - Milwaukee, School of Architecture
Air Force Officer Training School, 1983
Air Force Institute of Technology, 1984 – 1986
PROFESSIONAL CERTIFICATION
American Institute of Architects, Registered Professional Architect in Wisconsin
AFFILIATIONS
Milwaukee Rotary Club
Chairman, Wisconsin Regional FIRST Robotics Advisory Board
Board Member, The Curative Care Network
Member, City of Pewaukee Strategic Planning Committee
Member, Waukesha County Chamber of Commerce
Member, Waukesha County Economic Development Committee
Member, TEC-5
Member, MMAC CEOs of Growing Businesses
Member, Waukesha County Action Network
RELEVANT PROJECTS
Milwaukee Public Market
Milwaukee, Wisconsin
WEPCO Public Service Building
Corporate Office Historic Restoration
Milwaukee, Wisconsin
GMIA Concourse C and Parking Ramp Expansion
Milwaukee, Wisconsin
M & I Data/Metavante Buildings, 4900, Cape I
Brown Deer, Wisconsin
Roundy’s Distribution Center
Oconomowoc, Wisconsin
Waukesha County Technical College
Richard Anderson Center, Printing Building, Health Sciences Building
Pewaukee, Wisconsin
Allen Bradley Motion Control Center
Mequon, Wisconsin
Paper Machinery Corporation
Milwaukee, Wisconsin |

Donald J. Frost, Jr., AIA
Vice President-Design & Estimating
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Don has over 29 years experience in the design/build field, joined MSI General in 1979 and in 1984 became Manager of Design. He was promoted to Vice President of Design/Estimating in 2003. Don is responsible for the Design, Estimating and IT functions of the company.
EDUCATION
Bachelor of Science, 1976; Master of Architecture, 1978 - University of Wisconsin-- Milwaukee, School of Architecture and Urban Planning
CERTIFICATION
Registered Architect: State of Wisconsin, 1982; State of Minnesota, 1988; State of Michigan, 1985; State of Illinois , 2007, NCARB, LEED AP
AFFILIATIONS
Member, American Institute of Architects (AIA)
RELEVANT PROJECTS
Market Place at Pabst Farms
Oconomowoc, Wisconsin
Innovative Packing Corp.
Milwaukee, Wisconsin
St. John’s Evangelical Lutheran Church
Wauwatosa, Wisconsin
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David H. Keck
Vice President-Sales & Marketing |
David joined MSI General in 1995 with over 15 years experience in corporate office design and construction. In 2003 he was named VP of Sales and Marketing. David is responsible for overall sales management, advertising and marketing for MSI General.
EDUCATION
Bachelor of Arts, California State University, Fresno
Graduate Work in Architecture University of Wisconsin – Milwaukee
RELEVANT PROJECTS
State of Wisconsin
Department of Human Resources
Milwaukee, Wisconsin
BETA Systems
Corporate Headquarters and Computer Center
Brookfield, Wisconsin
Kemper Securities
Corporate Headquarters
Chicago, Illinois
Kemper Securities
Trading Floor - World Trade Center
New York, New York |

Susan C. Butler, CPA
Vice President - Finance |
Susan has over 22 years experience in the design/build field, joined MSI General in 1985 and in 1993 became Manager of Accounting. She was promoted to Vice President of Finance in 2008. Susan is the controller of the accounting functions, financial statements and financial activities of the company. She is the benefits administrator for MSI General employees and retirees.
EDUCATION
Bachelor of Science, Carroll College, 1995
Major – Accounting
Minor - Business Administration
CERTIFICATION
Certified Public Accountant
AFFILIATIONS
Wisconsin Institute Certified Public Accountants (WICPA)
Construction Financial Management Association |

Richard C. McKitrick
Manager of Estimating Services |
Dick joined MSI General in 1999 and has over 24 years in the design/build field. He manages the estimating department and is responsible for developing and strengthening relationships with subcontractors.
EDUCATION
Bachelor of Science, Industrial Education with specialization in woods and drafting, 1978, University of Wisconsin.
AFFILIATIONS
Manitowoc Chamber of Commerce
Economic Development Committee
Oconomowoc Memorial Hospital Board Committee Member
RELEVANT PROJECTS
St. John’s Evangelical Lutheran School
Wauwatosa, Wisconsin
Rotating Equipment
Waukesha, Wisconsin
Dorner Mfg., Inc.
Hartland, Wisconsin
Hillside Terrace
Delafield, Wisconsin |

Jeffrey R. Sander
Manager of Construction Services |
Jeff joined MSI General in 1997, following his retirement as a Commander in the US Navy. He has over ten years experience in the design/build field and manages the construction services department which consists of eight superintendents and five field crew. Jeff also is responsible for the safety program.
EDUCATION
Mechanical Engineering, United States Naval Academy
and Massachusetts Institute of Technology
AFFILIATIONS
Project Management Institute
RELEVANT PROJECTS
Sentry Foods and Meadowbrook Retail
Waukesha, Wisconsin
RiverGlen Christian Church
Waukesha, Wisconsin
Continental Properties
West Bend, Wisconsin
Innovative Packaging Corporation
Milwaukee, Wisconsin |
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